• We partner with Startup CEOs to optimize cashflow, accelerate growth and be ready for exit

    As a Fractional CFO we are your partner to define business goals and implement changes to achieve them

  • What We Do

    We work with startup CEOs and founders to define business goals and implement changes to achieve them

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    Neeta Shah, Founder of Startup CFO Solutions

    Neeta is passionate about all things start up and as a result, partners with CEOs and founders to optimize cash flow, accelerate growth and be ready for exit. She strongly believes in promoting women in tech and business, and as such works extensively with women-founded businesses and non profits. She created the Prowess Program, which gives fund raising support to female founders.


    Neeta has 20 years of global experience in finance, FP&A and operations, whilst leading teams, rolling up her sleeves and delivering high impact results. She began her career at PricewaterhouseCoopers' Assurance and Advisory services in London and Sydney. She subsequently joined BlackRock in London and later New York, where she worked on Finance initiatives for the Technology business. She also worked with Citigroup's Global Consumer Bank Finance, based in New York and focused on digitization and automation.


    Neeta has a BSc in Economics from the London School of Economics, is a chartered accountant with the Institute of Chartered Accountants in England and Wales and is a CFA charterholder.

  • Services

    As a Fractional CFO we are your partner for growth, from formation to exit

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    Fund Raising

    We are there every step of the way

    • Develop financial models, business plans and pitch decks 
    • Strategize about funding sources and types (Equity, SAFEs, Convertible Notes, Debt)
    • Oversee due diligence and contract negotiation
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    Financial Strategy

    We enable strategic decision making

    • Set up business intelligence and reporting
    • Set up KPI dashboards
    • Develop a strategic plan
    • Executive decision support  
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    Corporate Transactions

    We prepare you for M&A activity

    • Analyze opportunities and advice on alternatives
    • Build a transaction preparedness plan
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    Get to where you want to be

    • Build short term and long term budgets and forecasts
    • Draw up a blueprint to get from today to future goals 
    • Scenario analysis
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    Supporting growth

    We drive operations for success

    • Cashflow management strategies
    • Hiring team members
    • Marketing ROI analysis
    • Operational systems and process optimization
    • International expansion
    • Vendor contract negotiation
  • Contact Us

    We would love to learn about you and your business

    Los Angeles, California
    +1 (917) 929- 1969
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