Neeta is passionate about all things start up and as a result, partners with CEOs and founders to optimize cash flow, accelerate growth and be ready for exit. She strongly believes in promoting women in tech and business, and as such works extensively with women-founded businesses and non profits. She created the Prowess Program, which gives fund raising support to female founders.

Neeta has 20 years of global experience in finance, FP&A and operations, whilst leading teams, rolling up her sleeves and delivering high impact results. She began her career at PricewaterhouseCoopers' Assurance and Advisory services in London and Sydney. She subsequently joined BlackRock in London and later New York, where she worked on Finance initiatives for the Technology business. She also worked with Citigroup's Global Consumer Bank Finance, based in New York and focused on digitization and automation.

Neeta has a BSc in Economics from the London School of Economics, is a chartered accountant with the Institute of Chartered Accountants in England and Wales and is a CFA charterholder.

Startup success depends on knowing customer's top 2 pain points